Naming a product (or brand it)

why name a product?

• "It is a new product"
• "It is unique and very special"
• "We need to have a name in two weeks, because ..."

Why name it - 2

• Identify
• Recognise
• Meaning
• Specify

Name first, brand later

industry example

• Intel®  brand first
• Meaningfull parameters
• Meaningfull extension letters

how to go about it

• Decide place in Product hierarchy
• Have a Value Proposition ready
• Describe differentiating function or purpose
• Brainstorm to generate descriptor

outcomes

• Meaningfull abbreviation (max 3 letters)
• Write 3 key sentences how to describe the product
• Double check outcome