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NASCAR PROYECT

• Nascar background
• SWOT analysis
• Client selection

NASCAR BACKGROUND

• Marketing activities
• Official (Exclusive) sponsorship
• Customer profile of a nascar fan

OFFICIAL SPONSORSHIP

• Sprint
• Xfinity
• Camping world
• Chevrolet
• Toyota

CUSTOMER PROFILE OF A NASCAR FAN

CUSTOMER PROFILE OF A NASCAR FAN

• Demographic
• Psychographic
• Geographic
• Buying behavior

DEMOGRAPHIC

PSYCHOGRAPHIC

GEOGRAPHIC

BUYING BEHAVIOR

SWOT ANALYSIS

CLIENT SELECTION

CLIENT SELECTION

• Rationale for client selection
• Benefits of sponsorship
• Type pf sponsorship for client
• Marketing mix woth nascar's sponsorship
• Our company goal

RATIONALE OF CLIENT SELECTION

LEVI'S SWOT ANALYSIS

BENEFITS OF SPONSORSHIP FOR CLIENT

BENEFITS OF SPONSORSHIP FOR CLIENT

• Opportunity to promote the company
• Advertising
• Signage
• Logos on promotional materials

TYPE OF SPONSORSHIP SUGGESTED

MARKETING MIX

MARKETING MIX

• Price
• Product
• Place
• Promotion

PRICE

• List prices
• Credit sales
• Discounts
• Price determination

PRODUCT

PLACE

PROMOTION

• Agressive campaigns
• Social media
• Racers wearing levi's

OUR COMPANY'S ROLE

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