NBSS MARKETING and PRICING
Published on Nov 20, 2015
No Description
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
Everything is Marketing
marketing and pricing strategies for NBSS
ME
Marketing is:
The means by which you attract consumers predisposed to purchase your product
at a premium price.
EFFECTIVE marketing is:
- Simple
- Authentic
- Differentiated
The Value Proposition
BRANDING
Displaying and communicating your craft, personality, and passions as a
uniform strategy.
Untitled Slide
Photo by Socceraholic
EXERCISE
5 words that describe your brand
Your marketing plan
- GOALS
- OBJECTIVES
- STRATEGIES
- TACTICS
GOAL: Sell 50k a year in product
Objective: One 5k product per month
Photo by Silk Road Collection
Strategy: Partner w/ interior designers
Photo by Wonderlane
EXERCISE
Brainstorm strategies
Some ideas
- Education--hands on and virtual
- Video
- Networking
- Cause marketing
- Shows
- Pitching to the media
Pricing
Direct Costs
- Pick an accounting period
- Pick one product type
- Determine all costs specific to that product
- Divide by number of products
Indirect Costs
- Pick same accounting month
- Total all indirect costs
- Divide by total number of products (to get indirect costs per product)
Add the two together
This is your break even point
