Networking
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
TURNING NETWORKING INTO LEADS
Photo by Tech.Co (formerly Tech Cocktail)
TIPS
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DON'T DO THESE...
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DON'T DO THESE...
- Be distracted
- Stand "closed"
- Forget their name
- Give your card first
- "Sell"
- Politics or religion
- Bad handshakes
- First impressions
DO THESE...
Photo by Jeremy Brooks
DO THESE...
- Be a host
- Stand near the entrance
- Take notes
- Have a system for cards
- When to go?
- How long to stay?
- Mirror and match
PRE-EVENT PREP
Photo by Infomastern
PRE-EVENT PREP
- Contact the organizer
- Get the list
- Pay vs. free; selection process
- Business cards are where?
- Goals and purpose
- Dress code
- Get your message ready
AT THE EVENT
Photo by Sebastiaan ter Burg
AT THE EVENT
- Sit or stand?
- How to stand?
- Selling vs. socializing
- Open vs. closed questions
- Breaking into a conversation
- Getting out of a conversation
- Come with another, your home-base
- Track everything
- Your message - don't tell them what you do!
TRACKING EXAMPLE
- At a BBB meeting for 2 hours
- Left with 8 business cards
- 2 "A's", 1 "B", 5 "C's"
- Their issues...
- 1 appt, 1 follow-up
- 1 close
- 1:8 ratio for BBB event
- Event rating: A
- How many more today/this wk/this month?
MISCELLANEOUS
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GROUPS VS EVENTS
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USE MODESTY. IT'S NOW YOUR BEST FRIEND!
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F.O.R.D.
Photo by Kay Gaensler
THE CALL
Photo by Vincent_AF
THE CALL
- Ask for permission
- Be modest
- Tell them how you help
- Ask if they have those issues
- Ask to share
- Ask for a meeting to DISCUSS THE ISSUES ONLY
