Nike
Published on Nov 19, 2015
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PRESENTATION OUTLINE
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HOW IT ALL STARTED
The name "Nike" wasn't created until 1971, the "swoosh" wasn't the logo until 1972, and the phrase "Just Do It" didn't exist until 1988
The founders, Bill Bowerman and Phil Knight, made their company a success because they knew how athletes thought
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Along with their first employee, Jeff Johnson, they were all very involved in track and field
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Their first big break was when Steve Prefontaine became the first athlete to endorse the brand
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With some really good propoganda, the company thrived. However, in the mid-1980s, the company declined due to a bad call with their next line
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The endorsement from Michael Jordan in 1985 put the company back at the top of the charts
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Since then, the company has thrived. With their excellent propaganda methods and athlete endorsements, they are a favorite brand worldwide.
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