NIKE MAXIMS

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• We strive for a constant improvement
• We are always ahead
• Innovation is one of our core competencies

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• We are one team
• We are professional
• We lead the market

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• The Swoosh
• Global
• Worldwide leadership

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• Just do it
• Skillful decisions, TEAM
• Reading consumer's needs

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• We identify the athlete's* needs
• We always provide a range of solutions
• Never say no

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• Learn something new every day
• Always ask
• Always interpretate
• We have made more than 10 million different products

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• Nike was granted 540 patents in 2013
• 4 seasons per year, key innovations per season
• A classic that is always new

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• Teamwork
• Extra mile
• Be authentic
• Serve the athlete

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• Do the right thing in the right way
• Understand the basics
• We are based on history and heritage
• Amplify your knowledge

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• We are leaders
• We sell leading products
• Always engage and be proactive

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BILL BOWERMAN

• There is no finish line
• If you have a body you are an athlete