Niru

Improving India’s agricultural productivity
gap is one of the most important unsolved problems

Farm Productivity Problem

• High upfront cost of irrigation tech
• Minimal Adoption(
• India is barely at 50% yield potential
• Small farm holdings - no commercial scale

Solution:
Financing Drip Irrigation Systems

Solution

• 36 month financing plan
• 1/2 acre systems
• 50%-80% crop increase!
• System designed for small farms
• Farmers Income increases 443-709 Rupees / month

Market Opportunity

• Agriculture: 50% of India's workforce
• 95% of India’s 138 million farms (
• 67% of farm holdings (92 million) (
• average farm size is 1.16 hectare.
• 98% of arable land has not adopted drip irrigation tech

Irrigation Technology

Irrigation Technology

Financing Plan

• Farmers pay 400-600 Rupees / month
• After 36 months the system is theirs
• Increases in crop yields cover monthly cost
• Farmers Income increases 443-709 Rupees / month

It costs Niru 12,840 Rupees to source the systems and finances them at 16,437 Rupees

3,597 Rupees profit / system

Drip Irrigation Landscape

• Few drip irrigation companies focus on the small farmer.
• Driptech (our partner) & a few others(IDE, Netafim) are attempting
• Upfront cost of the systems is biggest barrier
• No one is currently utilizing financing models to sell systems

Improving India’s agricultural productivity
gap is one of the most important unsolved problems

Management Team

Javier Noris:
Has worked in microfinance, rural
vocational training organizations & run ICT
pilot projects in rural India. Currently in San
Francisco working as a software developer.

Bipop Upreti:
Fluent in Hindi & has worked
on numerous successful multimedia & mass
communication projects.

Seeking 50K investment to launch a 9 month
pilot project starting in April 2015.
info@niru.in