NM2203 Group Project
Published on Nov 21, 2015
No Description
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
HOTEL 81
No Frill, No Problem
To start off, we actually did a questionnaire to assess how your brand stands in the public's eyes. Here are the results: > next slide
Photo by Pierre Mallien
"HOTEL 81"
- Seedy
- Sleazy
- Sex
- Dirty
- Prostitutes
Current people's perceptions of Hotel 81 are as such:
These, we assume, are mainly caused due to the hourly rates that you implement.
Nevertheless, we are sure this is not the only impression that people get out of the Hotel 81 brand. We also see this kind of responses: > next slide
These, we assume, are mainly caused due to the hourly rates that you implement.
Nevertheless, we are sure this is not the only impression that people get out of the Hotel 81 brand. We also see this kind of responses: > next slide
Photo by tricky (rick harrison)
HOTEL 81
- Budget hotel
- Affordable
- They are everywhere!
- Nice boutique hotel that caters to the family
... And we are pretty sure this is the truth about Hotel 81. We have also scoured the net for reviews on your hotel, for example from TripAdvisor, and many give you praises, expressing that they enjoyed great and affordable services while staying at your hotels.
Photo by Roberta Sena Lima
WHAT WE HAVE
- Great amenities
- Location
- Accessibility
- Price
Now, we have good news for you. The negative perceptions that people have about your hotels - they are not always true. They can't see for themselves if your hotels are sleazy or a place for cheap sex. However, they can see for themselves that your hotels have great amenities, location, etc. It is a fact that nobody can deny. Therefore what we need to do is let people know about these great services that your hotels have. The first thing to do is AWARENESS.
Photo by consumerfriendly
AWARENESS
- Be present
- Website
- Facebook, Twitter, Instagram
The key point to awareness is to be present where your customers are. We see that you have a great website with thorough coverage on your hotels and services that you offer. But website alone is not enough. At this age, you would most probably find your customers, as well as informations about their interests and even more, on social media sites. What we need to do is therefore be present at these platforms as well.
Photo by VinothChandar
SOCIAL MEDIA
Who?
We just talked about how we can find our customers on social media. Now we are going to zoom in more to the people who really use social media amd live it.
Photo by Chapendra
YOUTH 15-34
They will be a powerful driver to our campaign and in achieving our goal to change people's perception of Hotel 81.
Photo by i k o
ATTITUDE
Next step
Now that we've identified who we would like to target to achieve the greatest impact out of our campaign, we will tackle the next important thing on our agenda: changing people's attitude about our brand.
Photo by edwird
BEHAVIOUR
Photo by ArchivesACT
WORKPLAN
- 81 machine
- Launch social media accounts
- 81 craze - deals, promotions
Now that you know how we are going to step-by-step make people aware, change their attitude and subsequently encourage their consumption of our brand's services, here is what we are specifially going to do for the next 4 months.
We will be consistently bringing up the number 81 as we find it the most catchy and easy-to-remember aspect of the brand name. To keep reminding people who we are, the "81 identity"
We will be consistently bringing up the number 81 as we find it the most catchy and easy-to-remember aspect of the brand name. To keep reminding people who we are, the "81 identity"
Photo by Many Moon Honeymoon
"WE KNOW WHAT YOU THINK"
YouTube Advertisement Video
Here is a snippet of a video that we will be leveraging on, to change people's perception of the brand. Please take a look.
Photo by chrismar
EVALUATION
- Time
- Print media
- Maintenance
- Work together
It will take time to change people's perception
Need to engage print media to reach out to other population segments
Need to maintain the pages, accounts to establish strong relationship with stakeholder
Work together with the service provider in hotels to really deliver the quality promised
Need to engage print media to reach out to other population segments
Need to maintain the pages, accounts to establish strong relationship with stakeholder
Work together with the service provider in hotels to really deliver the quality promised
Photo by jeferonix
Q.
Photo by kevin dooley
