NoiseMafia

NoiseMafia

• The Players' Tribune for artists.
• Personal, artist created and artist controlled content in multiple engaging formats, led by first person short- and long-form content.
• Curated supplementary content to drive traffic and engagement.
• The safest platform for authentic artist-to-fan communication, social change, and legacy-building.

The Players' Tribune

• Founded by Derek Jeter in 2014.
• 2.5 million unique monthly visitors (ESPN 102 million, SB Nation 41.4 million, Deadspin 11.1 million.
• 1,500+ athlete/sports contributors

The Players' Tribune

• Raised $60 million from institutions and athletes, suggesting investors and brand partners place higher value on the kind of content and engagement TBT is creating.

The Turning Point: Patrick O'Sullivan

• December 2015, the Tribune published story about abuse O'Sullivan suffered at the hands of his father. Vivid, direct, personal. Argued against notion that parental abuse promotes athletic achievement.

"I'm not a robot. We just need to be sure our thoughts will come across the way we intend."
-Derek Jeter

Pain Point: Media Distrust

• Personal narratives are the most impactful
• Clickbait Culture --> Dislocation between media and stars
• Result: The most personal and impactful stories remain untold.
• Negative impact of social media - "everyone has a voice"

NoiseMafia

• A platform where artists own their message from conception to publication and beyond.

The Artist Advantage

• Artist Created, Artist Controlled
• Talk about what YOU care about, directly to your fans, and in your own words.

The Artist Advantage

• Authentic Two-Way Engagement
• Tools to communicate with fans free of unwanted barriers

The Artist Advantage

• "Push-Back" Moments
• Controlled and empowering forum for artists to reframe and regain control of a narrative in their own words

The Artist Advantage

• Not just for "mega-stars"
• Fans often feel a higher level of “ownership” of boutique artists; these loyal fan bases can drive higher-value engagement for our platform and for strategically placed brand partners

The Artist Advantage

• Platform for Social Change
• Artists are agents of social change, now more than ever.
• Provides a platform for artist to talk about causes that are important to them, in their own words and personal stories
• Awareness + Direct Fundraising and Philanthropy

The Brand Advantage

• High-value consumer impressions
• Personalized (and personal) artist association
• Consumer data

Bridging the Traffic Gap

• High quality personalized content=less content=less traffic
• Solution: curated, high quality supplementary content
• Clickable and sharable without diluting core business: first-person narratives
• A focused, high-quality, artist- and cause-specific Buzzfeed or Upworthy

Content and Products

• Core: first person essays and interviews
• Focused video features (travel, food, fashion, lifestyle, etc.)
• Curated Q&As/AMAs (both text and video)
• Fan polls and contests for artist-related experiences and prizes
• Social Media Channels
• Eventual subscription model that gives superfans greater access to their favorite artists, where even the most private artist can control and monetize access to their lives and work.
• Philanthropic platform
• Publishing (books, narrative and documentary film/TV, etc.) from projects born on the platform
• Supplementary content from skilled editorial team

How do we make money?

• Brand partnerships
• Advertising
• Merchandise
• Content partnerships (Facebook, Snap, Apple, Netflix)
• Exit: sale to generalized media congolmerate

Star at the helm

• There is no Players' Tribune without Derek Jeter
• DJ is no JT

The Business will depend on:

• The number of artists on the platform
• The quality, reach, and impact of artist-created content
• The quality and reach of supplementary content.
• Initially, we will seek out artists; eventually, they will seek out us.
• Be steadfast about preserving artist's voice

Who are our contributors?

• Musicians
• Actors
• Artistic Professionals
• Fashion/Modeling
• Influencers

Case Examples

Initial Staff

• Editorial Team
• Web Design
• Social Media
• Videographer/Photog staff

Emma Watson

Demi Lovato

Sam Smith

Ed Sheeran

Ryan Reynolds

Gwen Stefani

NoiseMafia