Nudge to convert

Nudge to convert

Nudge to convert

Nudge to convert

With this presentation you will:

• Understand what are "nudges"
• Explore choice architecture as a practice for digital marketing
• Appreciate why personalized content is a nudge
• Learn how to effectively nudge in your digital channels
• Explore a case study from an SaaS startup

Welcome to the digital world...

where too many channels...

Consumers want to switch off.

Consumers want to switch off.

So, how can you help them

"Nudge" them!

"Nudge" is any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives. (Thaler & Sunstein, 2008)

Creating digital nudges

1. Reduce number of choices

2. Personalize the experience

3. Measure & optimize

Case Study: Radiojar

Radiojar's challenges

• Complex product
• Wide spectrum of customers
• Difficult to choose right plan in advance
• Low conversions from acquisition to signup
• Need to redesign customer journey and nudge

1. Reduce options to match target customer groups

2a. Personalize interaction with content

2b. Personalize interaction with content

2c. Personalize interaction with content

3. Continuously measure and iterate

Results of digital nudge

• Reduced bounce rate by 44%
• Increased conversions by 15%
• Increased stickiness and CLV by 30%
• x4 reduction in customer service tickets