Oh Content, Content,
Published on Dec 01, 2015
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PRESENTATION OUTLINE
National Love Your Pet Day Feb. 20th
National Margarita Day Feb. 22nd
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The Worst New Words of 2014
ACTIVE NUTRITION
“Active nutrition” is “sports nutrition” for people who don’t exercise.
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CHATVERTISING
“People conversing directly with brands via bots.”
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saturday morning comics
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issues of the day
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ESPN, Date founded
September 7, 1979
how we get our news now
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my uh huh moment!
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a chat with Robert Riggs
Peabody Award Winning Reporter - photo credit robertriggs.com
animal house
content
oh content
CONTENT MARKETING PROCESS
article Source bit.ly/1zWWyZW
WHO DO YOU WANT TO REACH?
what form of content will you create?
Blogs, Q&A sites, Videos, Podcasts, Presentations, Guides
how to write for the web?
create a short outline of the content
Organize your content in small easily readable chunks
Active voice is better
than passive voice
Click-throughs increase w/ numbers & negative words
Keep headlines under 65 characters
Odd numbers perform better than even ones
Aim for the headline to have six words in it
WHEN should you share the content?
Look at your competitors’ content schedules
Check when people are signing up to your site
WHAT to track & HOW to measure performance
OF YOUR CONTENT PIECES?
Consumption metrics:
how many people consumed your content?
Sharing metrics:
how often was content shared?
Lead generation metrics:
how often do content consumers turn into leads?
Sales metrics:
how often do content consumers turn into customers?
The Content Foundation
Educational content
Informative content
Entertaining content
Inspiring content
Source: jeffbullas.com
Photo by ArmchairBuilder.com
The local snapshot
Photo by marsmet462
The success formula
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The crowdsourced list
Photo by Definitive HDR Photography
slideshare & prezi
Photo by The Daring Librarian
haikudeck
wordswag
Instaquote
quotery
famous quotes
rebel mouse
create real-time digital experiences
Social Crawlytics
find your competitors most shared content
content idea generator
meme generator
Photo by hannah balloo
soovle
Content Marketing Institute
google suggest wildcard
Source: Ana Hoffman
google public data
addict-o-matic
numberof.net
Photo by Quasimondo
old school
Photo by karlnorling
Keyword + “round up”
Photo by JeepersMedia
Keyword + “news”/”industry news”
Photo by James Cridland
Keyword + “whitepapers”
Photo by Atos International
"2015 editorial calendar"
Photo by beneneuman
https://www.rebelmouse.com/
https://www.haikudeck.com/
http://wordswag.co/
Instaquote - Get from itunes or Google Play
http://www.quotery.com/
Photo by CRASH:candy
