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Ohio Deck

Published on Nov 22, 2015

Ohio facts

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PRESENTATION OUTLINE

1.

462,000

Ohio AAA member households in 38 counties
Photo by caruba
2.

78%

read 3 and/or 4 of the last 4 issues
Photo by VasenkaPhotography
3.

71% took some action

35% visited a AAA office
Photo by haglundc
4.

71% took some action

16% traveled to a destination written about
Photo by haglundc
5.

71% took some action

14% planned or modified a trip
Photo by haglundc
6.

Format Preference

85.6% prefer hard copy
Photo by Onasill ~ Will Be Catching Up
7.

90% overnight travel

Photo by Robert S. Donovan
8.

50%

get Destination Ideas from the magazine
Photo by Robert S. Donovan
9.

53%

get Destination Ideas from friends & family
Photo by Robert S. Donovan
10.

78% member households

take getaways (2-4 nights)
Photo by carpetfibers
11.

41% (360,360 households)

used their magazines for ideas
Photo by carpetfibers
12.

72.7%

took domestic vacations
Photo by carpetfibers
13.

72.7%

and used their magazine for ideas
Photo by carpetfibers
14.

57%

$83,300 versus $53,000
Photo by Jeff Kubina
15.

AAA members

Spend 16% more than non-AAA members
Photo by loyaldefender2004
16.

$2,700

Amount spent per household on domestic vacations
Photo by David Paul Ohmer
17.

$2,700

50% higher than the U.S average
Photo by David Paul Ohmer
18.

4.1 Trips taken

Index of 250
Photo by spisharam
19.

AAA members

Spend More
Photo by Tom Baker. (@mylifeinhdr)
20.

AAA members

Take more overnight vacations
Photo by Tom Baker. (@mylifeinhdr)
21.

AAA members

Use their AAA magazine for Travel Ideas
Photo by Tom Baker. (@mylifeinhdr)
22.

$96,703,065

D.K. Shifflet
Photo by caruba
23.

$105,374,295

TNS
Photo by caruba

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