OLD SPICE

HISTORY OF OLD SPICE

• Started as a women’s perfume
• Changed into a men’s cologne and deodorant
• Was bought out by P&G in the early 1990’s

LINE OF PRODUCTS

• Deodorant
• Soaps
• Shampoo
• Aftershave
• Basically all sorts of male hygiene products.

MARKET OVERVIEW

• Slogan; “the man, your man could smell like.
• Women make 60% of all the body wash purchases.
• Was referred to as a “Grandfather” company until they reinvented their brand at the 2010 Super Bowl.

SUPPLY AND DEMAND

• The only factors affecting supply and demand are really just that if their commercials are enticing the target crowd.
• Also if they can keep up with the production needs.

COMPETITION

• Axe is the biggest competition Old Spice has
• They target the same audience.
• There commercials are better loved.
• Right Guard is another competitor of Old Spice

MARKET STRATEGY

• Old spice targets men ages 18-34
• They make short catchy commercials
• They make their commercials funny.

CITATIONS

• Quadir, Tajin. “Old Spice Swot Analysis.” LinkedIn SlideShare, 8 Nov. 2015, www.slideshare.net/mobile/TajinQuadir/old-spice-swot-analysis-54870023.
• pawade0484. “Old Spice Market Overview.” HubPages, HubPages, 2 Mar. 2013, hubpages.com/business/Old-Spice-Market-Overview.
• “Old Spice Case Study.” Isabelle Ringnes, www.isabellekringnes.com/old-spice-case-study/.