Untitled Slide

WHAT IS E-Commerce?

• Full form is electronic commerce.
• Buying and selling of products over internet.
• Effective way of conducting business.

INTRODUCTION ABOUT OLX

It was founded by Fabrice Grinda and Alec Oxenford in March 2006.

OLX is present in 105 countries and has more than 100million unique visitors.

OVERVIEW

• One of the worlds biggest free online classified.
• Unique platform for people to buy and sell items.
• OLX is spread across all the major cities in India.

ON OLX ONE CAN:

• Design rich ads with pictures.
• Control your buying and selling activity in myOLX.
• Display your ads on your social networking profiles.
• Access the site from his mobile.

OBJECTIVES

• Awareness of the services.
• Awareness of the brand.
• Higher market share.
• Beating the competitors and remain at top.

ADVERTISING

Untitled Slide

Untitled Slide

Untitled Slide

SWOT ANALYSIS

STRENGTHS

• Easy availability of products that the customer need.
• Easily designed website with rich and colourful listings.
• We can view OLX in our local languages.

WEAKNESSES:

• No assurance of quality.
• Fraud is possible.
• Unskilled work force.
• Not registered in stock exchange.
• Transportation is slow.

OPPORTUNITY:

• People who want to buy can buy the products.
• Sellers get millions of buyers so they can sell products easily
• Jobs are also available.
• Real state property is also available.

Untitled Slide

MARKET SHARE

• Managed to capture 60% of the online classified market share.
• It's traffic has grown 55 times in the last 22months.
• Crossed half a billion page views in July 2013.
• OLXmobile apps have exceeded 3.2Mn app downloads in India.

HAS OLX ACHIEVED ITS OBJECTIVES?

• Bounce rate decreased from 60% to less than 40%.
• 2 to 4 million unique visitors every month as compared to 1million in 2010.
• Increased social media presence 2.9 million Facebook fans.
• Managed to be India's largest free online classified websites.

CONCLUSION:

• Successful campaigns.
• Attracted many users.
• Outperformed many competitors.
• Has the ability to be India's No.1 online classified website.

THANKYOU