OF PRONOUN,

OF TENSE

OF MOOD

OF MOOD

LEAD: MOST IMPORTANT PART

ENDING: COME FULL CIRCLE, BUT DON'T SUMMARIZE

BRING CLARITY AND VIGOR, MOVE YOU FORWARD

PRECISE, USUALLY SHORTER WORDS

MOST CLUTTER AND ANNOY. REDUNDANT ONES WEAKEN VERBS

IS THE CONCEPT ALREADY IN THE NOUN?

MAKE THEM DO WORK THAT NEEDS TO BE DONE

A BIT, A LITTLE, SORT OF, KIND OF, RATHER, QUITE, VERY

PERIOD, EXCLAMATION POINT, SEMICOLON, DASH, COLON

THEY HELP THE READER ALONG

TRUST YOUR EAR AND YOUR INSTINCTS

USE THAT UNLESS MEANING IS AMBIGUOUS

YOU WANT PEOPLE DOING THINGS

FIND ONE NOUN, OR BETTER YET A VERB

IF YOU'VE HEARD THIS ONCE, YOU'VE HEARD IT A MILLION TIMES

NO BOGUS STATEMENTS

DIFFERENT POINTS OF VIEW; GO AT OWN PACE

USE THE DELETE KEY

KEEP THEM SHORT

CATEGORIES, -PERSON, PLURAL

DON't HAVE EMOTIONAL TIES; JOY COMES IN MAKING IT BETTER