online shopping behaviors
Published on Nov 19, 2015
Here are some short slides outlining knowledge gained by countless research opportunities around eCommerce
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
following are things we have learned about online shoppers via research and available industry information
Photo by anvosa
shoppers want control
empowerment via information leading to transaction is omnichannel
Photo by IntelFreePress
Value is why people shop online
convenience is on the list, but never above value - except on AmazonFresh
Photo by malias
online shoppers don't buy CPG
don't convince people to shop online, rather existing shoppers to buy CPG
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'Heavy' online shoppers
still only report that 40% of their monthly shopping is done online
Photo by City of Overland Park
same day + next day delivery
people buy more in more categories, especially CPG, when given this option
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Showrooming is a myth
showroomers are a retailer's best clients with more visits and transactions
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more than 60% of shoppers
will convert an abandoned cart if you just remind them via email
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enos is not ROI
65% of all offline transactions will be influenced by digital by 2019
Photo by MightyBoyBrian
