BRANDING

WHAT...?

• I love the mission statement "to educate and inspire people to optimize their visual health"
• Brand yourself !!! advocate that making it an effective tool to bring in patients
• Create comfort - keep it simple
• Points of universal speech use truth
• What do we want to offer to our patients? Mission statement

PRICE WILL NOT BUILD YOUR BUSINESS

• Psychology retention of patients build business!
• Creating a comforting atmosphere for that valued patient
• Keep things simple* It starts with you!!
• Use Points of universal speech truth
• Did you ever.. Have you ever noticed...you know how...

PITCH AN IDEA

ENLIVEN A MEETING

• Share a story...
• Fear trust innovation curiosity vulnerability empower
• Talk... No one is gonna judge just be respectful

HOYA

• 20 20 20 rule
• New technology lifestyle 2 sync
• Realization of up selling because VSP stinks
• Eric to hold a meeting to get us caught up on speed

WARDROBING

• Glasses
• Avg American spends 3x more on shoes then glasses
• All the possibilities optical treatment plan to be implemented
• Computer 2-4 ft Tablet 12-24 inches Smart phone 12-16 inches

HAND OFF

• Dr Bahr you are our QTR back
• Swear jar-we are gonna rate this
• Capture rate has Decreased!!
• Dispensing opticians please be ready
• So important for patient to hear what is prescribed

TEAM BUILDING

• Reducing tension we are so busy what kind things we think would be beneficial
• Start with front desk How do we make it more friendlier easier for patients more memorable?
• Go through the pretest and and exam process improving communication and eliminating inconvienence to patients wherever you can
• Review the hand off from one department to the other go over optical and dispensing with a fine toothed comb.
• Display presentation need to represent superior quality Check out needs to be a breeze and always make sure that follow up call is do e to make sure the patient is happy with your service

DIABETES

• Prediction 5 hundred million ppl will have diabetes by 2030 1/3 of all healthcare is to treat diabetes by 2020 Genetics if 1 parent with type 2 then 50 percent more inherited If 2 parents with type 2 then 80%
• Every half hour work out 90 seconds physical exercise A lot of benefit big gain very little strain
• Diabetesincontrol.com Diligently.com Diabetes.org Jdrf.com
• ZeAxanthin normalizes oxidative stress and prevents diabetic retina Vitamin d defiency leads to type 1 diabetes 1000-2000 iu mg per day
• 3.8% 1-25 ppl have diabetic retinopathy

OPTICAL

• Assigned tasks roll with us and have some fun
• Games, incentives, going to add some for those wanting to be there
• Knowing your numbers- how you do, goals you wanna set
• Change is good! This optical can raise the roof!
• 42 minutes.....if a patient is in our office before optical handoff more then likely that pt will walk