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Oranges & Lies: Customer Interviews & Research

Published on Jun 15, 2017

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PRESENTATION OUTLINE

Oranges & Lies

Customer Interviews & Research
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"What's more difficult for non-founders to understand is that your company — not you specifically, but a seed stage startup — is in the process of dying. If you don't make money, you can't pay their salaries, you shut down the company, you fail, etc. Every moment you exist without being profitable, you're moving towards your own death. Your job is to take this crazy thing you made up and will it into surviving... That's what you're up against."

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Lies, Lies & Lies

  • Lie to yourself
  • Lie to the customer
  • Customer lies to you

"They" "want" "this"

I just have to sell this harder, better, stronger

"Would you like X?"

It does A, B and C!

"Yes"

Yes, yes, yes!

Truth

  • Who
  • When
  • Where
  • What
  • Why
  • How
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When

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Where

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What

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Why

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How

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You are dying
Stop lying to yourself
Truth is a process

May You Find Your Green Oranges