Orville redenbacher

Background of orville Redenbacher

• Born on July 16, 1907, on a farm in Brazil, Indiana
• Started popping corn at 12 years of age
• 1928: Redenbacher earned his Bachelor of Science degree in agriculture from Purdue University

Redenbacher's evolution

• 1944: he began to raise popcorn for the supermarket trade
• 1965: Orville and his business partner Charles Bowman perfect their popcorn with a 44:1 ratio in popped kernels
• 1974: Their first commercial on TV
• 1989: Their first microwave popcorn
• 1990: ConAgra Foods buys the Orville Redenbacher’s brand

major accomplishments

• Brazil, Indiana of Clay County has an Annual Popcorn Festival in his honor
• At Purdue University he made a scholarship for incoming students
• #1 popcorn in the world today because of his exclusive hybrids that pop lighter and fluffier popcorn

orville's roles and characteristics as an entrepreneur

• As an innovator, Redenbacher thought of the best way to pop popcorn
• As a sparkplug, he gave all his energy and attention since he was 12
• Redenbacher had ambition, perseverance, and was self-confident
• He was motivated his whole life, didn't give up, and believed in himself 
• Orville achieved these roles and characteristics for 71 years of his life

outside references

• Marinara, Kara. "Orville Redenbacher Lives!" Kara Marinara. Wordpress, 30 Mar. 2011. Web. 18 Mar. 2014.
• "Orville Redenbacher's® Brand History." Orville Redenbacher's Brand History. Orville Redenbacher's Gourmet Popping Corn, n.d. Web. 18 Mar. 2014.