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Published on Feb 16, 2017

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PRESENTATION OUTLINE

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The Research Process

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Academic vs. Workplace Research

Secondary research

  • Print: Books, journals, trade magazines, reports, other documents
  • Online Databases: academic journal databases
  • Websites: Good for brochures, official reports, statistics, audio and visual representations
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Evaluating Information

  • Accuracy
  • Unbiased
  • Comprehensive
  • Appropriately technical
  • Current
  • Clear
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Different research questions require different methods

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What is the theory behind this process?

  • Example: How do greenhouse gases contribute to global warming?
  • Strategy: Look to encyclopedias, handbooks, journal articles, and academic books for theory

What is the history of this phenomenon?

  • Example: When and how did engineers first try to extract shale oil?
  • Strategy: Encyclopedias, handbooks, and journal articles present history

What techniques are being used now?

  • Example: How are companies responding to the federal government's new laws of health-insurance portability?
  • Strategy: Recent, topical information will likely be found in reports, trade magazines, reputable websites, etc.
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How is a situation expected to change?

  • Example: What changes will outsourcing cause in the computer support industry over the next 20 years?
  • Strategy: Long range predictions can be found in journal articles and magazine articles and on reputable websites

What products are available to do X?

  • Example: Which vendors are available to upgrade and maintain our webpage?
  • Strategy: Search websites, discussion boards, blogs, for description of services and reviews of those services. Primary research can also be used

What are the strengths and weaknesses?

  • Example: Which portable GPS system is the lightest?
  • Strategy: search for journal articles or trade magazine articles written by experts about GPS systems. Also check for online reviews. Primary research may be appropriate