Otis Spunkmeyer

Products

• Cookies
• Muffins
• Frozen Cookie Dough
• Oven and merchandizing programs
• Other baked goods (ie Brownies and danishes)

Ken Rawlings

• Founded Otis Spunkmeyer
• Stated in Oakland, California
• Left day job to run the company full time

Innovation

• Come up with a new idea!
• •BEGAN A FRESH BAKED COOKIE PROGRAM!
• Distributed pre-set temperature Otis Spunkmeyer oven 
• Provided proportional cookie dough
• Resturants could now bake their own cookie to sell!

Risk Taker

• Go outside of your comfort zone=Success!
• Retail -2- Whole sale!
• All retail stores closed!
• He was willing  to take risk to expand the business!
• Very important characteristic of an entrepruner!

Spark Plug

• Have a passion and be enthusiastic!
• Avid on constantly expanding (inland to foreign)

Stratigist

• Ken and his wife did research on stable food items
• Cookies were the answer in most studies!
• Have a plan!

Ambition

• Desire for success and desire to expand!
• Took over a muffin company
• "Sweet Happenings"= Product diversification

Self confidence

• being proud of what you do ad have accomplished
• Ken Rawlings soared past his profit goals in 1992
• motivation and confidence to expand company even more

Energy and Self discipline

• Dedication to a goal

Organizational Skill

• Having a system that works to help you succed!
• Otis Spunkmeyer = Direct store delivery system
• greater customer relations
• Do not have to rely on anyone else

Bibliography

• "Other Baked Goods." Otis Spunkmeyer Danish and Brownies. N.p., n.d. Web. 19 Mar. 2014
• "Point of Sale Materials." Our Products. N.p., n.d. Web. 19 Mar. 2014.

perseverance

• Pushing through a situation

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