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Ouro Verde

Published on Nov 18, 2015

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MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

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CRIA + OURO VERDE

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3 FOCUSES

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20% OF THE GLOBAL MARKET

RUNNER UP: CHINA @ 15%
Photo by Marxchivist
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NationalPeanutBoard.org
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+SWOT+

STRENGTHS/WEAKNESSES + OPPORTUNITIES/THREATS
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Photo by jmarconi
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LOCAL COMMUNITIES PROFIT

Photo by Breno Peck
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BRAZIL NUT TREES

SYMBOL OF THE AMAZONIAN ECOSYSTEM
Photo by CIFOR
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OPPORTUNITIES

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Photo by Neal.
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Photo by anotherlunch.com
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Photo by sweetbeetandgreenbean
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More trends:
Allergy aware
Omega 3
Anti-cancer
Anti-diabetes
Preventative healthcare in food not meds
Heart healthy
The pros of snacking
Photo by ecstaticist
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SUPERFOODS

Blueberries
Nuts
Cacao
Freekah
Kale
Wheatgrass
Gaga
Kombucha
Acerola
Turmeric
Alkaline based foods
Coffee Berry
Cashew juice
Mate
Guarani
Photo by Flickred!
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WEAKNESSES

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COMPETITORS

Note the failure of Kettle
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WHO?

POTENTIAL TARGET MARKETS
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ALTERNATIVE ATHLETES

Photo by Le Singe
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WHY ?

Photo by Thomas Tolkien
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TRADITIONAL SPORTS

Photo by luipermom
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MILLENIALS

Photo by *vlad*
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KIDS

#
Photo by _Dinkel_
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MEN

Photo by Sanctuary photography → back ! maybe :p
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WHO ELSE?

COMPANIES TO WATCH
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Photo by snowpea&bokchoi
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MAMMA CHIA

Photo by cleber
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AVENUES

RETAIL + EVENTS
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EVENTS

Photo by Haags Uitburo
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B2C

Brokers add 5%
Photo by Bravo_Zulu_
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EXPLORE

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CREATING THE PULL

Photo by Nina Matthews Photography
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OTHER CERTIFICATIONS

Photo by Sudhamshu

Alana Kambury