M6135 Talk#8
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
A THEORY ABOUT HOW TO RATHER THAN WHAT TO DO
M6135 HOSPITALITY & THE DIGITAL DISRUPTION
Photo by rawpixel
PREDETERMINED CONDITIONS
TECHNOLOGY / INDEPENDENCY / NO FINANCIAL PRESSURE
No need to look into the financial aspect ir sizing up once disruption has taken place and the market is growing
Photo by Daniel Kulinski
IDENTIFYING AND CREATING NEW NEEDS
NOT WANTED AND NOT VALUED YET
This is why Uber, airbnb and Tesla are not seen as disruptive by Christensen: the need they respond to is not new.
New needs means turning nonconsumers into consumers
Value proposition
New needs means turning nonconsumers into consumers
Value proposition
Photo by eschipul
FIRST LOCATE THE INITIAL MARKET
SHOWING EMPATHY AND CREATE INTELLIGENCE ABOUT IT
Two footholds:
1. Low-end foothold
2. New-market foothold
1. Low-end foothold
2. New-market foothold
Photo by extension 504
A SIGN OF UPCOMING DISRUPTION
WHEN TECHNOLOGY PROGRESSES FASTER THAN MARKET DEMAND
Photo by Hans Hamburger
THE TECHNOLOGY ITSELF IS NOT DISRUPTIVE
THE MYTH OF TECHNOLOGICAL SOLUTIONISM
IT'S ALL ABOUT THE BUSINESS MODEL
THE "CREATION" STAGE: THE VALUE PROPOSITION OR THE NEW "JOB TO BE DONE"
The language of this stage is made of questions rather than answers
Photo by Ed Yourdon
Untitled Slide
Link to Video: https://www.youtube.com/watch?v=OzezRI9KNKY
Link to Video: https://www.youtube.com/watch?v=Bas2Dw4lcfM
Link to Video: https://www.youtube.com/watch?v=Bas2Dw4lcfM
