In 2009, Alibaba held the first Double Eleven Shopping Festival on Taobao.com with a total GMV of only 50 million yuan. Three years later, withmore than 10,000 businesses, cooperating with e-commerce sites, are poised to rock the shopping festival again.
it’s been 10 years in 2018. Its single day GMV reached 168.2 billion yuan in 2017.