How To Half Heartedly Become A Specialist

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2014

Challenges

• Generalist agency with mix of clients
• Levy McCallum long established locally
• Credibility
• Staff buy-in
• What investment required
• We weren't making money at that time

Our Billings In 2015

Our Solution

• Create a new brand, not a new agency

Root & Toot

• Website
• Stationery
• Email
• Social Media
• Phone line

Root & Toot

• Same peopl
• Same offic
• Same legal compan
• S
• Still working with majority non-food & drink client

Nothing Happened

2017

Eventually...

• Employed someone
• Began an outbound digital & traditional campaign
• Devoted some time and resources to it

...Some Success

• Outbound campaign brought some interest, meetings, pitches and wins
• Potential clients start contacting us directl
• New business becomes inboun

Specialists

• Trade bodies contact us to speak
• Our work becomes talked about
• Earlier this year we were approached to deliver a 'marketing masterclass' by a Governmental body to selected food & drink clients

Now we're consultants

Our Billings In 2021

2015

Lessons?

• It's possible to reposition graduall
• You will need to devote some time & resources
• If the work is good clients will accept what you tell the