THE STATE OF LEAN STARTUP
Published on Jul 29, 2019
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PRESENTATION OUTLINE
innovation is a long journey
full of risks and excitement
I come from a background where only limited mid-course adjustment is allowed.
Failure was and still is economically and politically costly.
We were trained to plan thoroughly, and leave no room for error.
This resulted in excessive planing and an extremely expensive process of design, production, launch and operation.
Failure was and still is economically and politically costly.
We were trained to plan thoroughly, and leave no room for error.
This resulted in excessive planing and an extremely expensive process of design, production, launch and operation.
Photo by x )
reimagining the future
ADRENALINE RUSH
I come from a background where only limited mid-course adjustment is allowed.
Failure was and still is economically and politically costly.
We were trained to plan thoroughly, and leave no room for error.
This resulted in excessive planing and an extremely expensive process of design, production, launch and operation.
Failure was and still is economically and politically costly.
We were trained to plan thoroughly, and leave no room for error.
This resulted in excessive planing and an extremely expensive process of design, production, launch and operation.
Photo by SpaceX
Limited Mid-Course Adjustments
Failure is Economically and Politically Costly
I come from a background where only limited mid-course adjustment is allowed.
Failure was and still is economically and politically costly.
We were trained to plan thoroughly, and leave no room for error.
This resulted in excessive planing and an extremely expensive process of design, production, launch and operation.
Failure was and still is economically and politically costly.
We were trained to plan thoroughly, and leave no room for error.
This resulted in excessive planing and an extremely expensive process of design, production, launch and operation.
Photo by Adam Miller
YOU HAVE ONE SHOT, ONE OPPORTUNITY
ENTREPRENEURSHIP IS NOT ROCKET SCIENCE
- you have more control over outcome -
Luckily, for most of us in the room, entrepreneurship is not rocket science.
If you ever watched the mission control room
If you ever watched the mission control room
Photo by Tiana Attride
A STARTUP AS AN ORGANIZATION DEDICATED TO CREATING NEW PRODUCT OR SERVICE UNDER CONDITIONS OF EXTREME UNCERTAINTY.
Luckily, for most of us in the room, entrepreneurship is not rocket science.
If you ever watched the mission control room
If you ever watched the mission control room
Photo by Nicholas Kampouris
LOST AND OVERWHELMED, MANY ENTREPRENEURS DECIDE TO FOLLOW THEIR GUT
- LET'S START BUILDING -
Luckily, for most of us in the room, entrepreneurship is not rocket science.
If you ever watched the mission control room
If you ever watched the mission control room
Photo by Bryan Minear
MISSING THE BIG PICTURE?
IT'S EASY FOR ENTREPRENEURS TO DELUDE THEMSELVES THAT THEY ARE ON THE RIGHT TRACK
Luckily, for most of us in the room, entrepreneurship is not rocket science.
If you ever watched the mission control room
If you ever watched the mission control room
Photo by José Encarnação
STEER TOWARDS CLARITY
FOCUS ON WHAT MATTERS THE MOST TO YOUR CUSTOMER
Instead of making complex plans, and cross your fingers that things go right, you can make constant adjustment with Lean Startup's steering wheel, called "Build-Measure-Learn"
Photo by Joseph Barrientos
WASTE IS WHAT THE CUSTOMER WON’T PAY FOR
IN THE SEARCH FOR WASTE, YOU NEED TO LOOK FOR ANYTHING THAT ‘CAN’T BE INVOICED’
Photo by Patrick Tomasso
DELL
IN THE SEARCH FOR WASTE, YOU NEED TO LOOK FOR ANYTHING THAT ‘CAN’T BE INVOICED’
Photo by bigpresh
LEAN INNOVATION
‘do the right thing’ - ‘do it right’ - ‘do it better’
And this is exactly what lean innovation is all about. It helps you do 3 fundamental things:
Photo by James Pond
INNOVATION
INSIGHT + IDEA + VALUE
Innovation is a new idea, based on user insights that creates new value for the user that was never delivered before.
Photo by Elijah O'Donnell
INSIGHT
HIDDEN MEANING
Innovation is a new idea, based on user insights that creates new value for the user that was never delivered before.
Photo by Kristopher Roller
genchi geNbutsu
INSIGHTS HAVE NEVER BEEN FOUND HIDDEN UNDER A DESK IN THE OFFICE
Go an see for yourself.
Real location, real thing
Real location, real thing
Photo by Anna Vander Stel
“Enlightened trial and error succeeds over the planning of the lone genius.”
- TOM KELLY, IDEO -
Photo by Austin Distel
RECORD STORE THAT ALSO SOLD JEANS
Photo by Anton Darius | @theSollers
STATIONARY STORE
Photo by katieharbath
NOKIA STARTED OFF SELLING PAPER PRODUCTS
TRADING CARDS
Photo by Javier Domínguez Ferreiro
GROWTH ENGINES
PAID - VIRAL - STICKY
You do not have to turn on all engines. But if the right engine halts, it can be the start of an end.
Photo by Ciprian Boiciuc
VALUE-CREATION ECONOMY
THE COMPANY THAT continuously create the most value within a market winS
Photo by Michelle
Whether you are a startup or a big business, or somewhere in between. Whether you are B2B or B2C, you are at the mercy of the Value-Creation Economy.
Photo by Adeolu Eletu
constant innovation
To succeed, grow and thrive, you must be focused on continuously creating real value for real customers.
Photo by Caro's Lines
YOU MUST BE FAST, AGILE AND QUICK TO ACT
SHADOWING YOUR OPPONENT, ANTICIPATING MOVES, AND REACTING FAST
You must be fast, agile, quick thinking and quick acting. You must constantly improve your output along with your output process. You must be a leader and a fast follower. You must be like a basketball point guard, shadowing your opponent, anticipating moves, and reacting fast.
Photo by Peter Amador
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Most growth companies fall behind the curve before they reach their full potential
NEED to keep growing: creatE new products or services, develop new markets, scalE operations, develop talents, and attract the right investors
Photo by Angel Santos
Every successful business model matures; it’s only a matter of when and how quickly
Founders rarely anticipate the speed at which customer expectations evolve, technology advances, competitors move in, and the business outgrows the skills of the organization
Photo by antonychammond
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Falling off the curve
- Market saturation - Cell phones
- Competitors move in - Noise Cancelling HP
- Price Erosion - Mobile line
- Customer Acquisition Cost
- Customer support - OPEX increase to serve the growing customer base
- New scale, new skills - Scale brings complexity
Photo by chuttersnap
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- Vanity Metrics -
$6 bn google acquisition offer (2010)
Photo by swanksalot
TODAY VALUED AT $250 Mil
you must be able to innovate sustainably and disruptively
Photo by Franki Chamaki
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When the core business of a single-product company matures, there are fewer options remaining for management to drive growth.
Photo by Andreas Wagner
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FINDING THE NEXT S-CURVE
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YOU MUST BE FAST, AGILE AND QUICK TO ACT
Learn to be a leader and a fast follower
Photo by Matheus Ferrero
CUSTOMER XP IS THE NEW IP
YOU SHOULD DESIGN, AND NOT ENGINEER SOLUTIONS
A designed solution will help you stretch your s-curve.
This will give you time to innovate at the inflection point.
Use incremental innovation to finance the next s-curve, your next disruptive innovation.
This will give you time to innovate at the inflection point.
Use incremental innovation to finance the next s-curve, your next disruptive innovation.
Photo by Paul Gilmore
CUSTOMER Centric
Use your validated learning to find your next s-curve
A designed solution will help you stretch your s-curve.
This will give you time to innovate at the inflection point.
Use incremental innovation to finance the next s-curve, your next disruptive innovation.
This will give you time to innovate at the inflection point.
Use incremental innovation to finance the next s-curve, your next disruptive innovation.
Photo by Manuel Meurisse
innovation is LIKE A GAME OF CHESS
"CUSTOMER IS KING"
A designed solution will help you stretch your s-curve.
This will give you time to innovate at the inflection point.
Use incremental innovation to finance the next s-curve, your next disruptive innovation.
This will give you time to innovate at the inflection point.
Use incremental innovation to finance the next s-curve, your next disruptive innovation.
Photo by Maarten van den Heuvel
innovation is LIKE A GAME OF CHESS
A designed solution will help you stretch your s-curve.
This will give you time to innovate at the inflection point.
Use incremental innovation to finance the next s-curve, your next disruptive innovation.
This will give you time to innovate at the inflection point.
Use incremental innovation to finance the next s-curve, your next disruptive innovation.
Photo by Shirly Niv Marton
