Purple Cow 2018
Published on Nov 04, 2018
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PRESENTATION OUTLINE
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Traditional marketing included knowing your 4 P's
Product
Place
Price
Promotion
And of course all of these should relate to your target market.
Product
Place
Price
Promotion
And of course all of these should relate to your target market.
Photo by Listshack
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Once you have your add campaign you then purchased as many slots in the television commercial as you could afford.
This was how most marketing was done.
Other things such as bill boards, bus benches etc.
If you could not afford to much tv you purchased slots on the second best option... radio
This was how most marketing was done.
Other things such as bill boards, bus benches etc.
If you could not afford to much tv you purchased slots on the second best option... radio
Photo by Ajeet Mestry
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Photo by Fancycrave
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Link to Video: https://youtu.be/KW9cuta7mdE
1971 coke commercial
What was happening in the word in 1971?
Who was their target market?
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Link to Video: https://youtu.be/R706isyDrqI
1984 Mac Computer
Who is their target market?
Non-conformist?
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1063 Quaker Oats needed a product that could be marketed to children. Marketing team came up with the add and then developers made the cereal.
Did it work?
Who likes captain crunch cereal?
Who doesn't like captain crunch cereal?
This was traditional marketing
Did it work?
Who likes captain crunch cereal?
Who doesn't like captain crunch cereal?
This was traditional marketing
Photo by Jason Alley
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Then around 2007-2009 something drastically changed for the world of marketing.
What was it?
What was it?
Photo by Or Hiltch
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Enter smartphones.
Internet had already been bringing changes to how we receive information, but now everything is at our fingertips 24/7.
Internet had already been bringing changes to how we receive information, but now everything is at our fingertips 24/7.
Photo by Therese Carfagno
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Music is now listed to add free.
Pandora
spodify
You tube Red
amazon music
Apple Music
Pandora
spodify
You tube Red
amazon music
Apple Music
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Photo by Paweł Czerwiński
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Photo by Phil Coffman
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What does all this mean for veterinary medicine?
Are we in sales?
What do we sell?
Are we in sales?
What do we sell?
Photo by wsilver
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why do we need to build relationships and give people something to talk about?
Why do we want to stand out?
Why do we want to stand out?
Photo by Noah Näf
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How can we create an environment where every client who comes in the door feels hugged?
Photo by hien_it
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Ho would I treat this person if they walked in and were my mom.
Examples
- If my mom were within 10 feet of me I would smile and say hi to her.
- If my mom was told her dog needed surgery I would make sure I explained every step of the process because I know she does not understand the "vet world"
- If my mom wanted to order medications from Chewey I would share with her why products are safer from our online store.
