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The Unimodel Of Persuasion

Published on Nov 19, 2015

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PRESENTATION OUTLINE

1.

THE UNIMODEL OF PERSUASION

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2.

ARIE KRUGLANSKI AND ERIK THOMPSON

  • There is only one channel of mental processing
  • Systematic and informal processing exist in ratio to one another.
  • There is only more systematic processing in longer more complex arguments.
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3.

PRIMARY SOURCE:

  • Robert H. Gass and John S. Seiter
  • Persuasion, Social Influence and Compliance Gaining
  • 4th edition, Allyn and Bacon

Barry Morris