I was chatting with a friend who has a ton of experience in sales and building businesses. He has a heart for mentoring and often shares his valuable insights and information with people.

But people aren't always ready to hear what he has to say. So they don't take it in. They don't act. And he couldn't understand why they wouldn't just listen to him and do what he says.

The advice can be sound, but it can fall on deaf ears.

The lesson? You can't want it more than they do.

It reminded me of how I was early on in my coaching practice. I would run around "helping" anyone who seemed like they needed it. Spending a LOT of energy doing a LOT of different things. In the end I was always frustrated and doubted my abilities as a coach. It took some time to realize a couple of things:

1. They didn't want to be helped
2. I wasn't engaging them in what I believed in most and did best

All of this reminded me of this quote from "Bird by Bird" by Anne Lamott