What if you could look into the future? What would you change today to plan for tomorrow?

Instead, take a look back to see what worked and at what will continue to grow and dominate inbound marketing plans.

The old model of marketing, built on a corporate timeline, doesn't work well any longer. After decades of campaign based marketing, many marketers find it hard to change their mindset.

David Meerman Scott (Author of "The New Rules of Marketing") predicted that campaign based marketing would fade, as it's simply not how consumers operate today.

The power is in the hands of consumers, whose expectations are instant answers and a vast array of choice.

Hubspot surveyed over 3,300 marketers (globally) for their 2013 State of Inbound Marketing Report.

Over 60% of those marketers reported practicing inbound marketing.

Attracting customers by providing value just makes sense. Consumers complete 60% of their purchase investigation before talking to a sales rep.

"The ability to segment email lists and personalize the content will help to maximize the effect of each email, resulting in more qualified leads." John Bonini, Impact Branding & Design

Personalized emails improve open rates by 14% and conversion rates by 10%.

"For the past decade and a half, marketers have thought of SEO, social media and content as separate channels and segmented practices. But these barriers are crumbling." Rand Fishkin, Founder, MOZ

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