PRESENTATION OUTLINE
Competitive cooking Is Consuming America
televised cooking channels
- Televised cooking shows are dramatically changing.
- Changing from educational to competitive.
- Within the last 50 years dramatic change has occurred.
- Modern media has played a large role through television.
- The affect is felt across the county.
"Julia Child's legacy to America is felt nowhere more strongly than at PBS," said Pat Mitchell, former President and CEO of PBS.
Julia Child's First Published Cookbook "Mastering the Art of French Cooking"
Julia Child was a pioneer
- She transformed the idea of being in the kitchen from scary to fun.
- Preparing meals for the family was her targeted audience, especially housewives.
- Mistakes were aired on television and she laughed it off.
- Fun and laughter were part of the menu.
- She was a mentor and inspiration to many chefs all around the world.
- She never imagined how she opened the door for the cooking TV reality shows that would be created.
- The Food Network show is aired in 1993.
the Food Network was established in 1993
Because of Julia Child the use of electrical appliances became an important part of everyday use in the kitchen such as blenders, microwaves, and food processors. Now that appliances were becoming increasingly popular, recipes were shared on Child's show. Her calm demeanor was seen by the viewer as she prepared her food.
New competitive cooking shows increasing
- Hells Kitchen
- Iron Chef of America
- Cupcake Wars
- Chopped
- Ramsey's Kitchen Nightmares
- There are over 40 shows on The Food Network that air throughout the week.
Chefs joke around before the competition. As soon as the competition begins, stress and focus appear on the competitors faces. The competition is about eliminating your opponent, proving that they are better than the losers. It appears to take on the flavor of a television reality show. The winner will gain notoriety and prestige in the culinary arts. At all costs whether it is sabotaging an opponent or not being pleasant, the game is on to be the ultimate chef.
It is apparent that all of this drama is directed towards the intention of gaining more viewers . As a viewer we get to watch chefs getting upset with each other, making mistakes, and not interacting nicely. The audience is definitely expecting, drama and losers. Ruthlessness is expected on these competitive cutthroat shows. Julia Child could not have imagined her culinary arts turning into a fierce and unforgiving competitive televised cooking shows.