Market Share Expansion

There are 211,150 searches every month on Google for our core service every month. If we filter out all branded content and purely focus on informational searches, presently we garner around .9%.

I'd like to suggest three options for the team

$4,500 Investment

• Agressively leverage retargeting in Google Ads
• Invest more heavily in SEO and backlink building
• Facilitate more content production
• Proposed result = 10% improved lead generation within 3 months - followed by that quarterly trend moving forward

$6,500 Investment

• Focus on new customer acquisition via Google Ads
• Invest more heavily in SEO and backlink building
• Facilitate more content production
• Proposed result = 15% improved lead generation within 3 months - followed by that quarterly trend moving forward

$9k Investment

• Same as the previous options, with more digital ad spend budget
• Proposed result = 20% improved lead generation within 3 months - followed by that quarterly trend moving forward