NIke

Nike has a variety of Web 2.0 tools including Facebook, Twitter, Instagram, Blog, and a Wiki page.

Nike's facebook

• Allows friends to like its page in support of its product.
• Nike has over 17+ million likes on Facebook.
•  Nike updates fan on new products and services.
• Nike also post a variety of inspirational quotes, phrases, and pictures.
• The page also connects you with Nike's other divisions i.e Nike Basketball

Nike's Twitter

• Has over 3 million followers
• Has over 13+ million tweets
• Connects fan with Nike sponsored Athletes and campaigns 
• Connects fans with other Nike brands i.e Nike Running
• Sends inspirational quotes and pictures to followers.

Nike's Instagram

• Has over 4+ million followers
• Post a variety of new products, sponsored athletes, and campaigns
• Shows fans new releases 
• Post inspirational pictures and quotes

Nike'S blog

• Introduces fans to upcoming products.
• Give fans upcoming product release dates.
• Lets fans comment and critique new products. 
• Updates fans on new trends .

Nike's Wiki Page

• Gives you a detailed look at the history of Nike
• Give information on the products and services Nike provides
• Talks about the legal problems Nike has encountered 
• Talks about Nikes sponorship

Web 2.0 tools are suppose to allow users to enjoy a rich user experience and Nike accomplishes this for each of its Web 2.0 tools.

I believe Nike is using its Web 2.0 tools correctly because it allows their customers to stay in the loop with all of the new developments and happenings with Nike.