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Published on Mar 25, 2016

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PRESENTATION OUTLINE

A. CONTENT

NEW STUDIO-CENTRIC K-CONTENTS

DAILY NEWS

  • 1 Person, 1 Minute
  • NYT Minute
  • CNET Update, TD, HL
  • Comples News
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REACTION NEWS

  • 5 People, 5 Minutes
  • Kids React
  • Koreans React
  • Celebrities React
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NEWSROOM TV

  • 20 People, 20 Minutes
  • Talk show comprehensive
  • TMZ
  • Comedy Central
  • HBO
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B. BUSINESS

BLURRING THE LINES
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Untitled Slide

  • Advertising
  • Digital strategy
  • Sponsored content
  • Licensing
  • IPO

C. BENCHMARKING

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VICE

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BUZZFEED

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GREAT BIG STORY

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CONCLUSION

  • Not "Hard"
  • Native, Creation
  • No "Tricks"
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