PESTEL

PESTEL

• This Technique is used to describe the enviroment in which our Start up
• Pestel consists of describing the external enviroment through political,economic, socio-cultura ,technological, ecological and legal factors.

POLITICS

• Postconflict
• Presidential election
• IFRS Standars
• Habeas data
• SG-SST
• Sarlaft

Economic

• Currently Colombia is the fourth country in latin America in boom for buying cosmetics and beauty products.
• Strengthening the Colombian economy
• The unemployment rate in Colombia is 9,4%
• In Colombia, the minimum wage is below the standard ot other latin American countries.

Social

• Migration of Venezuelans in quantity of Colombia
• The increase in the use of cosmetic products by men and women in the main cities of the country

Technological

• Simplifications of procedures for the creation of companies through camera and trade.
• Support and guidance of the ICT ministry for entrepreneurs and businessmen

Ecological

• Requirement is that cosmetics products of plant and animal origin are endorsed by the ICA
• The products must be endorsed by the Ministry of Enviroment and sustainable development.

Legal

• Formal obligations and taxes for companies
• Be authorized by INVIMA to distribute and markets products
• Brand registration by the SIC

END