Business travel

Will become a more and more frequent activity

Repetitions with potential for automation of services and tasks

Collection of data on preferences through big data and their analysis through algorithms

High-end market estimation US continuous growth in the leisure and hospitality sector (currently 10% of US workforce) but growth rate expected to be 2.5 less than the previous decade

Business travel will become increasingly automated but the service will become highly personalised and individualised

See graph on demographics (working population)

SaaS software as a service
GDS global distribution system

Dependency ratio worldwide from 53% 2016 to 55% 2030

Major shifts in US and Eastern Europe (aging population)

Non repetitive tasks less likely to be automated such as empathy, critical thinking, creativity (and hospitality? Discuss in regards to the concept of authenticity/sincerity as well)

The GIG economy: an economic system in which temporary/freelance positions are common and corporations rely more and more on independent workers with short-term engagements

Discuss Uber and airbnb on that matter

Real-time information and assistance on the go

Penetration of SaaS into the traditional corporate travel agent market with companies such as Concur

64% of global business travellers check their travel itinerary on their device (77% for millenials)

N.1 frustration among business travellers is no access to wifi (see GBTA report)

Expedia and Egencia (when the previously traditional and conservative business travel catch up with leisure travel)

Integration of services

The end of intermediaries

The integration of the "sharing economy" into GDS

First to apply IBM WATSON technology and natural language search

Interpretation and analysis of unstructured data to provide personalised recommendations

Analysis of the consumer's character, behavio and feeling