Snapchat

How it all began

• The Creators: Daniel Smit David Kravitz Leo Noah Katz Bobby Murphy Evan Spiegel
• When it started: September 2011 

Snapchat Description

• Snapchat is a photo messaging application ("app")
• developed by Evan Spiegel and Robert Murphy, then Stanford University students
• users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients
• These sent photographs and videos are known as "Snaps"

Target audience

Sources

• http://en.wikipedia.org/wiki/Snapchat list item here