1 of 13

Slide Notes

DownloadGo Live

The purpose of visuals

Published on Jan 11, 2017

No Description

View Outline

MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

The purpose of visuals

in advertisements
Photo by Nesster
2.

To show us the product

Photo by Matthias Rhomberg
3.

To make us associate the product with a LOGO

(a symbol used to represent a product)
Photo by dv_flick
4.

To make the product seem glamourous

Photo by Darwin Bell
5.

To shock us into noticing

 the product
Photo by Leo Reynolds
6.

To warn us

that bad things will happen if we don't use the product
Photo by State Farm
7.

To associate the product with a celebrity

(this is called a celebrity endorsement!)
Photo by ekai
8.

To appeal to our emotions

Photo by roboM8
9.

The purpose of copy

in advertising
Photo by Leonrw
10.

To associate positive language with the product

by using BUZZ WORDS
Photo by byronv2
11.

To make claims or promises

about the product
Photo by Menage a Moi
12.

To associate negative language

with NOT having the product
Photo by Leo Reynolds
13.

To appeal to our emotions

(again)
Photo by roboM8

Friend of Haiku Deck

Haiku Deck Pro User