WILL CLUBHOUSE KILL PODCASTS AND RADIO?

Enter Clubhouse, the latest addition to the world of social networking. Clubhouse is an invitation-only, audio-first social app, which can be seen as a hybrid of conference calls, talkback radio, and Houseparty. The app is one of the most popular around and discussed almost everywhere you turn.

Untitled Slide

• The number of Clubhouse app installations since its launch is incredible, exceeding 3 million and continuing to grow at an alarming rate.
• Every day, the app is downloaded by thousands of people around the world.

I’ve asked only two questions:

• Will the Clubhouse APP kill podcasts and Radio?
• As a podcaster/leading (radio host), will you invest your time building your brand on Clubhouse?

JOE PULIZZI

Answer: I have the same feeling about Clubhouse that I had when Twitter was launched in 2007. The model is incredibly unique and addictive to users.

It may be worthwhile for a podcaster to invest time in gaining a following, to then move that following over to their podcast platform. So basically, use it in the same way you use Twitter, although conversion may be higher in the case of Clubhouse.

Because of this, I’ve decided to launch my entire book tour on Clubhouse for my book Content Inc, leading up to the launch in May.

RON EDMONDSON

Answer:
Will the Clubhouse APP kill podcasts and Radio? No, it will serve as a supplement and I think you’ll see podcasts and radio shows taking their shows onto Clubhouse, but it won’t be a total replacement.

As a podcaster, will you invest your time building your brand on Clubhouse? I’m planning to ‘test the waters’ soon with Clubhouse. I can’t immediately jump into it, because I have more followers already on other platforms. But I do see huge potential. I did a radio show for 17 years and I think I may relaunch it on Clubhouse.

ALANAH PEARCE

Answer: Here you go, Alex:
I see Clubhouse as more of an audio social network than a competitor to podcasts or radio. It’s an inventive way to live-stream audio calls for sure, but unless it has the functionality I don’t know about (which would mean I don’t think it has been marketed for success in this area), it won’t replace offline podcast listening habits.

I don’t personally have an interest in investing time in Clubhouse as someone who is already pretty anti-social. I’m happy to do my hourly chat with my three friends every week, but a broader, much more highly accessible live audio chat that can often feature people I don’t know? Hard pass.

SCOTT SIMON

Answer: I’d love to try Clubhouse but I’d need some kind of assurance of monetization prospects within the App. As long as the Clubhouse profits will match my current income, I would invest my time into building a personal brand in the App.

JEFF JARVIS

Answer:

No, I don’t think the Clubhouse APP will kill podcasts and Radio.

As a podcaster, I won’t invest my time building a personal brand on Clubhouse.

MOLLY JONG-FAST

Answer:

It’s possible that clubhouse will cut into podcasting but I think it’s more like talk radio than podcasts.

I like Clubhouse, I’m not much for ‘branding’ but I have fun on the App.

MARK SCHAEFER

Answer:
Of course not. There is room for all of this in the world. The demographics are different.

No. As a small business, I have to be very careful about where I spend my time. If I create content, it better be excellent, and it’s hard to be excellent in many places at the same time. The problem with Clubhouse (at least right now) is that the content can’t be stored and can’t be discovered and enjoyed later. I can’t justify creating content that can’t be discovered later. I like spending time there for personal enjoyment, but it will not be a big part of my portfolio for at least this year.

MY FINAL THOUGHTS

It seems that there are still mixed feelings and opinions about the viability of Clubhouse as a marketing tool or whether it’s just another social app to enter an already saturated market. While the app is still new and thriving during these uncertain times, Mark Schaefer, digital marketer, podcaster, and author, believes there is room for all of this in the world. And I tend to agree.

Read the full interview here: https://scanteam.pro/will-clubhouse-kill-podcasts-and-radio/