PRESENTATION OUTLINE
the perfect tool for the savvy business owner to achieve sales and marketing success.
There are many ways of telling people— in person, by phone, in writing, on the Web, through the media— but you do have to tell them.
will help you create a marketing plan based on building authentic relationships, being of service to others, and marketing techniques that fit your own personality.
will help you create a marketing plan based on building authentic relationships, being of service to others, and marketing techniques that fit your own personality.
an easy, yet structured process to follow, and the motivation to get started and keep at it
A successful business requires marketing and self-promotion
identifies the marketing strategies, and a daily action plan ensures that you are working on the marketing strategy success ingredients that will get you profitable results!
The Get Clients Now! system will keep you focused, motivated, and in action
Plus, you’ll get all the clients you want without struggle.
The Prospect of getting clients—now!—is a delightful concept
and a goal not easily reached by the majority of businesse
It’s easy to think that there is some hidden secret to successful marketing and sales
is choosing a set of simple, effective things to do, and doing them consistently
Marketing is telling people what you do, over and over
There are many ways of telling people—in person, by phone, in writing, on the Web, through the media—but you do have to tell them.
You have to tell them over and over.
tudies estimate that the typical urban citizen is exposed to thousands of marketing messages per day.
Where is your message in all that communication?
So how do people in your line of work—consulting, coaching, and other professional services—get clients?
You can’t decide where to begin. Marketing your business seems like an overwhelming project
So you worry about how best to spend your time and money. Struck by “analysis paralysis,” you start and stop, sit and stew, or just do nothing
You aren’t sure how to put the pieces together
You don’t have a system, a program, or a plan
You can’t stay motivated. Even when you know exactly what you need to do, often you just don’t do it
When you don’t see immediate results, you get discouraged.
When someone rejects your sales pitch, it’s hard not to take it personally
People who market professional services rarely fail due to lack of information about effective sales and marketing techniques.
They fail because they don’t make use of the information that is right at their fingertips
system works; it provides both a structure and a tool kit to turn your marketing goals and ideas into productive action
and it helps eliminate the roadblocks
the system is documented;
you can’t have a system unless you write it down,
the system is built on sound marketing principles
you constantly measure, innovate, and refine the system.
Once you have spent the time and energy to create a plan, you need to commit your plan to a marketing calendar and then allocate the money it will take to implement your plan
breaks down the marketing and sales process into a series of simple steps so you will know exactly where to begin to get clients today
organizes the steps into a proven system built around three powerful elements
effective, personalized marketing strategies
an action-oriented, 28-day program
and approaches for managing the fear, resistance, and procrastination that may hinder your marketing efforts
Designing and implementing a successful sales and marketing campaign is a lot like cooking a nutritious meal.
When you are cooking, you need to decide what’s on the menu, shop for ingredients, and make sure your food choices combine to make a healthful diet
o select a regular menu of marketing activities that fit your personal tastes
, prepare the essential ingredients for sales and marketing success
evaluate your choices to create a balanced marketing approach
When your personal marketing action plan is ready for consumption, you’ll begin the 28-day program
You’ll start each day with a specific list of things to do, and get daily advice for working through internal and external barriers to effective action
Marketing Strategies—the two to four strategies you will be using during the twenty-eight days of the program
Marketing Stage—the stage of the Universal Marketing Cycle where you are stuck or on which you need more work
Program Goal—the goal of your program; that is, the results you plan to achieve in the next twenty-eight days
Success Ingredients—the missing ingredients you need to be successful in your marketing and that you plan to create during the program
Daily Actions—ten specific steps you plan to take on a daily or weekly basis during the program
Special Permission—the permission you need to grant yourself to be successful in areas where you may have failed in the past
Special Permission—the permission you need to grant yourself to be successful in areas where you may have failed in the past
you are going to add a new level of focus, strategy, and structure to your marketing that will substantially increase your likelihood of success
