Online thought leadership to brand your organzation
CMST 493
Mary Clark

Leadership Content

• Make it about the buyer
• Use different forms of media
• Techniques for Content creation
• Case Study: Ford

Leadership Content

• Make it about the buyer
• Use different forms of media
• Techniques for Content creation
• Case Study: Ford

Developing Content

Forms of content

Create thoughtful content

Focus on audience

Ford & Social Media

Audience tell their Stories

Engage with Audience

Appreciate your audience

Conclusion

• Use Content to add trust into your company
• Repurpose content into different forms
• Solve audience problem: Don't advertis
• Ford: 3 ways they used thoughtful content