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Copy of Marketing Budget 2015

Published on Feb 03, 2016

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PRESENTATION OUTLINE

1.

MARKETING BUDGET

2014
2.

MARKETING DIRECTIONS 2014

  • Focus on Vip guests (new privileges)
  • Focus on regular guests ( cards&priviliges)
  • Focus on new guests
  • Jubilee projects
  • Chain projects
3.

MARKETING DIRECTIONS 2015

  • Focus on vip,regular & partly new guests
  • Focus on loyalty program
  • Focus on attendence & performance building activities
  • Focus on competition activities alternatives (MysteryJackpot...)
  • Cityhall and CityDistricts Councils- upcoming licencing process
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