Dell Hell
Published on Nov 18, 2015
A sum up of the Dell Hell Case Study
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
Dell Hell
A company that took a crisis and made it into a brand building experience
Photo by gagstreet
In 2005 a noted journalist and blogger posted a rant his blog.
- The request was simple
- Respond to the public
- Be apart of the conversation
- What came next?
- An opportunity to re brand
Photo by Rantz
Taking action
- After Dell realized the importance of social media they took action.
- Dell understood the importance of branding and changed corporate policies.
- Dell trained employees and to properly respond to public blogs.
Photo by @boetter
The Days of not sweeping things under the rug are over
Dell took initiative and listened to what the public was saying
Photo by Nina Matthews Photography
What did Dell do right??
- Dell comprehended what the public was looking for which was communication.
- Dell conversed and collaborated for beneficial relations.
- Dell contributed by training employees to respond to blogs.
- They connected to the public by reaching out
- The community responded and Dell was able to convert the public opinion
Photo by Janesdead
Dell created satisfied customers by word of mouth recommendations and blogs
Dell took the plunge and listened to customers.
Photo by Kerjsi
The end result??
To be a successful business.. The business must listen to their customers.
Photo by brittreints
