On Sustainability

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PRESENTATION OUTLINE

TOWARDS A SUSTAINABLE HOSPITALITY

TRENDS AND CHALLENGES

THE DEMAND FOR SUSTAINABILITY

LOHAS CONSUMERS - TRUST - LOYALTY
Lifestyle of health and sustainability
Growing market see Skift report
Conscious and responsible (almost political) consumers
High spenders
Accountability required

REPORTING ON SUSTAINABILITY

ACCOUNTABILITY - "GREEN WASHING" - LEVERAGING
Transparency
Communication
Abuses
Measurement - evidences
Building trust
Photo by Got Credit

THE JUNGLE OF CERTIFICATIONS

GRI - BCorp - LEEDS - Global Compact
Photo by Chris Abney

MAKING MONEY BY BEING SUSTAINABLE

INCENTIVES - SAVINGS - INVESTMENT - COMPETITIVE ADVANTAGE
The only way sustainability will be sustainable ...
People-place-profit
Market share
Unique selling point
Attracting investors
Photo by penguincakes

TRIPLE BOTTOM LINE

GOING BEYOND "JUST" THE ENVIRONMENT
Tourism - environmental sustainability crucial
Balancing act

FOOD & FOOD WASTE

LOCAL - ORGANIC - CONSUMED
Sustainable supply chains
Bred and circular economy
Imposin geating habits see Nordic Choice
2good2go
Photo by Wesual Click

BEING A GOOD EMPLOYER

TALENT MANAGEMENT AND REPUTATIONAL CAPITAL
Nordic Choice on paying taxes and the people are "magic" - corporate culture
We care
Sharing culture
Photo by Kumar Appaiah

EDUTAINMENT

INCENTIVES & SHARED VALUE
The problem is the tourist/traveller see Unilever

How to educate and entertain at the same time

See example of Cape Town and shortage of water - timing showers

Loyalty program or discount if less impact - technology and measurement
Photo by Toa Heftiba

DESIGNING SUSTAINABILITY

BUILDING PROCESS AND MATERIAL - VISUAL POLLUTION - TECHNOLOGY
Mention the issue of second homes in the Alps
Airbnb
Sharing
Hot/cold beds

THE ISSUE OF TRANSPORTATION

AIR - EARTH - WATER
Shift from train to flights to train
Car still being the most used
Highest polluter - medium range flights
Black sheep: cruises
Impact of European tourist going to Thailand

THANK YOU

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Alain Imboden

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