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Writing for Social Media: Week 2

Published on Aug 25, 2020

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1.

Writing for Social Media

Lesson 2: Digital Storytelling
2.

Everyone has a story to tell.

Photo by Cristina Gottardi
3.

As digital storytellers, brands can use technology to share their messages.

This practice spans endless digital storytelling tools and narratives, including text, images, video, audio, social media, website, mobile apps and interactive elements.

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7 STORY TYPES

Photo by Clem Onojeghuo
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OVERCOMING

THE MONSTER

Photo by Trey Ratcliff
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RAGS TO RICHES

Photo by Sharon McCutcheon
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THE QUEST

Photo by Matthew Kalapuch
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VOYAGE AND RETURN

Photo by Pat McDonald
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COMEDY

Photo by Lidya Nada
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TRAGEDY

Photo by Johnath
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REBIRTH

Photo by marcbi91
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Write your brand story through the content you create.

Photo by Ben Kolde
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Why do we tell stories?

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Why we tell stories

  • Central to human existence
  • Common to every known culture
  • Recognizable patterns to find meaning
  • Make sense of our world and share our understanding
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The internet has made it immersive.

Photo by Joshua Sortino
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Feel, Know, Do

A Storytelling Exercise
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Feel

  • How do I want my audience to feel
  • Connects using storytelling
  • Choose words, sounds, or images that inspire feeling
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Know

  • What do I want my audience to know
  • Provides information and perspective
  • The average human attention span is only 8 seconds
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Do

  • What do I want my audience to do
  • Gives a call to action
  • Creates a feeling of satisfaction
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Let's try together.

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Mandy Pennington