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About Me | Martin Suter

Published on Nov 18, 2015

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PRESENTATION OUTLINE

FAMILY

WIFE: DEBBIE | 2 SONS: ROARK & RILEY

I LIVE IN FLORIDA

(IT'S A LONG STORY)

I LOVE TECH

But am not blinded by shiny objects

I'VE EARNED MY BADGES

ALONG WITH MY SCARS
Photo by H Dragon

I LOVE CREATING MARKETS

GREAT COMPANIES AND TEAMS TOO.

LESSONS LEARNED

Photo by xavi talleda

THE HYPE CURVE MATTERS

Cost of and access to capital
Valuations
Liquidity prospects
Areas of investment
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SCALABILITY

SHOW THEM, DON'T TELL THEM
Business model
Revenues
Install/user base
Photo by Roo Reynolds

THINK MAGLEV

Why are MagLevs fast?

NO FRICTION

Lead gen, qualification
Pricing, licensing
Self-serve on boarding, training, support, etc.
Photo by Dennis Kruyt

END USERS MATTER

They're called end "users" for a reason!
Happy end-users are sticky
Bottom-up vs. top-down
Shorter sales cycles...upfront and downstream
Let end-users be your evangelists
Photo by Leonrw

EVANGELICAL SELLING

IS DIFFICULT TO SCALE
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TAKEAWAYS

Photo by Nomadic Lass