LinkedIn's new analytics tools, launched this week, means another platform heralds the arrival of algorithm-generated newsfeed curation.

What does this mean for your content?

Is the free organic reach ride truly over?

LinkedIn has ditched Products and Services pages because it wants you to use Showcase pages or Updates for your content.

The move means it can use its new evaluation tools announced this week:

1. The Content Marketing Score, which will measure impact by evaluating engagement, benchmarking content against peer sets and recommend improvements.

2. Trending content, which will rank topics with specific audiences to help content tailoring.

Both are coming to your account SOON!

You can request your business score from LinkedIn by filling in a form.

One of the fields asks for your quarterly advertising spend.

Let's be clear. LinkedIn wants you to spend that budget with them.

The recent LinkedIn changes are here to make that easier.

You want to push out information to your followers on LinkedIn. LinkedIn needs to make revenue.

The two new LinkedIn tools means content can be evaluated and curated.

It won't be long before engagement starts to dive if you don't pay for advertising on LinkedIn.

It's time for a paid-for strategy.

We are already seeing the long goodbye to organic reach on Facebook.

Social Ogilvy tracked organic reach of content on brand Facebook pages. It fell to 16% in 2012 and between 2-6% this February.

Zero is predicted. And this is what you must plan for.

There's confusion around the success of Facebook and Twitter advertising.

Platform experience, advertising products and analytics access are constantly changing.

Demographics and mobile reach is also different among platforms, so it's important to understand who you want to reach.

It's a full time job keeping up.

It's important to set clear goals that you can measure.

Remember that people use social media in a different way to Google search.

Their intent is different. So adjust your ad strategy for each platform and channel.

There are some great 'how tos' out there, look @charitychap for Twitter ad tips and Wordstream for Facebook ad advice.

The free ride is over.

It's looking bleaker and bleaker for SMEs and the public sector, who are used to the bounty of organic reach on social.

Without digital advertising budget, you are going to be unable to communicate effectively to your audiences, who are only going to becoming increasingly digital savvy.

You could be back to the bad old days of talking to yourself.

The challenge for social media platforms is to make advertising easy to use and understandable for all levels of business, while delivering returns.

As all the platforms start to buy each other and launch similar features, the experience could start to feel very samey and the content spammy.

At the moment Twitter, Instagram and Vine still show updates in chronological order without algorithm curation.

But for how long? When will the lure of advertising revenue start to interfere with feeds?

One thing is for sure, LinkedIn is now completely different and the race is on to find out how to maximise its potential.

Hope you enjoyed this. Tell us what you think @deesoncreative.