FOOD PORN

BACKGROUND

• First food porn site found in 2007 - taste spotting
• 'We eat first with our eyes'
• Popular since start of smartphone revolution
• Dopamine level spike at the sight of food
• Popular apps: Instagram, Facebook

LEGAL OR ILLEGAL?

• Persuade customers to take pictures for marketing purpose
• "No food photos" policies
• New law in Germany

GENDER PREFERENCES

• Women tend to capture more food pictures
• Women have more emotional attachment to food

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CONCLUSION

• Good and free marketing strategy
• Dining is no longer a personal experience

REFERENCES

• Amey, K. (2015) Why ‘food porn’ photographs are censored in Germany. Available at: http://www.dailymail.co.uk/travel/travel_news/article-3202031/Food-porn-cen... (Accessed: 1 December 2015).
• Nadeau, B. L. (2014) The problem with food Porn tourism. Available at: http://www.thedailybeast.com/articles/2014/03/26/the-problem-with-food-porn... (Accessed: 1 December 2015).

REFERENCE

• Lower, C. (2015). Why you’re secretly addicted to food porn. [online] Kernelmag.dailydot.com. Available at: http://kernelmag.dailydot.com/issue-sections/staff-editorials/10853/food-po... [Accessed 1 Dec. 2015].
• Instagram.com, (2015). #dreamzbakery • Instagram photos and videos. [online] Available at: https://www.instagram.com/explore/tags/dreamzbakery/ [Accessed 1 Dec. 2015].

REFERENCE

• Wiseman, E. (2010). The truth about men, women and food. [online] the Guardian. Available at: http://www.theguardian.com/lifeandstyle/2010/oct/17/gender-eating-men-women [Accessed 1 Dec. 2015].