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Social Media Strategy - Learn the basic steps of creating an epic social media strategy for your next social campaign. Connect with me on LinkedIn to learn more about social and social selling http://www.linkedin.com/in/gabevillamizar

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PRESENTATION OUTLINE

1.

What makes a website credible

Photo by Tom Raftery
2.

WAYS TO DETERMINE IF A WEBSITE IS TENABLE

  • Date the article was published
  • The source the information came from e.g. .org/.gov
  • Was the information based on research rather than opinion. was the source of the information cited.
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3.

THE AUTHOR AND WEBSITE

  • Is the author credible?
  • Is the author qualified?
  • The information that the author uses has to be up to date.
  • Verify the sources the author used.
  • The look of the website is also an indication of its credibility.
Photo by Matthew McVickar
4.

Social Goals and Objectives Examples

  • Grow a social community
  • Increase website traffic
  • Establish a social presence
  • Share quality content
  • Increase engagement
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5.

2. Create and Optimize Your Social Profiles

Photo by Will Scullin
6.

Where is Your Audience?

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Snapchat
  • Periscope/Meerkat/Blab
  • YouTube
  • Other
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7.

Social Profile Optimization

  • Complete Profile 100%
  • Top 10 Keywords
  • Consistent Profile Branding
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8.

3. Develop a Unique Content Sharing Strategy

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9.

3-1-1 Content Strategy

  • 3rd Party Content
  • 3rd Party Content
  • 3rd Party Content
  • Promotional Post
  • Personal Post
Photo by Mukumbura
10.

Content Type Strategy

  • Video - YouTube or Vimeo
  • Image - Correct Dimension
  • Characters - Think Mobile
  • Re-share - Think of Others
  • SlideShare
Photo by Julia Manzerova
11.

4. Measure and Analyze Your Progress

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12.

Social Metrics

  • Audience Growth
  • Social Engagement
  • Social Reach
  • Link Clicks
  • Page Views
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13.

Social Media Analytics

  • Google Analytics
  • Native Platform Analytics
  • Sprout Social
  • Buffer
  • Hootsuite
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14.

5. Create and Track Weekly Metrics

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15.

Social Media Reports

  • Export Your Social Data
  • Share Social Wins
  • Track Weekly Numbers
  • Social Dashboard Display
  • Analyze and Improve
Photo by Brian Rinker
16.

Let's Connect.

Twitter: @gabevillamizar | gvillamizar@hirevue.com
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Sheneeza David