Don’t worry… you ask them to cover the shipping costs and generally that fee covers your cost of printing as well, so you’re not actually out anything.
The technical term for this process is a Free + Shipping funnel
Who Uses This?
Wealthiest and Most Successful Marketers on the Planet - that’s who!
Brenden Buchard - http://www.thechargebook.com/
But easy to look at them and think - there’s no way I could do that. They’re already rich and influential…
After someone raises their hand and says “I want your free book” - you immediately offer them something else. It starts with something simple like the audio version… or a special training.
On my website here, you can see I offer the audio version and a bonus chapter for $37;
After they enter their payment information, they get shown a couple of other offers.
For instance, if your book is on Rapid Weight Loss - you wouldn’t sell another book on weight loss; However a product that was all about fat blasting recipes, easy to make smoothies and the definitive guide to eating out every day and STILL lose weight would be a great addition.
If you went through my funnel - then the first thing I offered was a 45 Day Cheatsheet, a proven book outline to help eliminate writers block AND a bestselling “plug and play” book template.
What was my reasoning behind that? We’ll I have a $6,500 mentoring program and nearly every single client I took through the process asked if I had a book template or outline they could follow.
For the next offer - you had the chance to go through my private 6-Figure Acceleration training. This is again, another enhancement to what you get from the book and outlines.
Again - this is all in the book, but the added help and feedback was really useful.
So I took all those coaching calls and created the 6-Figure Acceleration training which walks you through how to create your funnel and the pieces that you need.
This allows people to get 1-on-1 access to you and gives them a taste of what you do; when the 4 weeks are up, after they’ve seen great results - They’re much more likely to continue on with you as a client. This makes your enrollment call much, much easier because they are already pre sold on YOU and your method.
And that’s it: Free + Shipping initial offer, a $37-47 bump and your 2 Up Sell offers.
As you can see, this Funnel is the Fastest Way to 6 Figures in practically ANY business. For crying out loud… if a HOT DOG vendor can do this… YOU can do it.
But here’s what I am going to do to make it even easier for you…
First, you need to go to this link and set up your account:
Being completely transparent, that is a paid software service and that is my affiliate link, so when you click on the link and join I will get a small commission.
But - that software will be a game changer for you.
Once you’ve joined, send me an email to support@authoracclerationsystem.com with the email address you used to join. When you do, I’ll send you a link that will move the funnel directly into your account. All you’ll have to do is update the details.
Alright, that’s it for todays training. Thanks for attending and I’ll talk to you soon.